Where Rugby Meets Refinement:
Keith Prowse Hospitality Now On Sale
July 9 2025
For those who appreciate a fine cigar, a rare dram, and an unforgettable occasion - few experiences rival the theatre of international rugby, enjoyed in absolute style.
Keith Prowse, the Principal Sales Partner to England Rugby Hospitality, know a thing or two about organising a day out at the rugby.
As the UK’s leading provider of VIP experiences – a reputation they have carefully and methodically built since the mid-nineteenth century – they have been delicately curating match day experiences for thousands of clients at Allianz Stadium, Twickenham, since 1979.
From multinational conglomerates to couples celebrating wedding anniversaries, their experienced and dedicated team have created a collection of luxury match day experiences that are unrivalled in the rugby world.
With Keith Prowse recently going on sale with their 2025-26 season collection, we took a sneak peek to see what’s in store for guests attending any of England’s matches in the 2025Autumn Nations Series or 2026 Guinness Men’s Six Nations.
Intimate and luxurious ambience and VIP seating to match
This November, England welcome two giants of the game - New Zealand’s All Blacks and the Wallabies of Australia - to Twickenham’s hallowed turf. And there is no finer place to witness these iconic clashes than The East Wing – Allianz Stadium’s most premium experience complete with menu’s designed by Michelin Star chefs, the change to mingle with rugby royalty and much more.
Elsewhere, The Gate – Allianz Stadium’s very own chop house-style restaurant offers intimate surroundings and seats that superfans can only dream of – lower tier between the 22m lines. A true bucket list experience – already popular with Boisdale members - for England’s upcoming Guinness Men’s Six Nations matches against old rivals Wales and Ireland in February.
Where luxury meets the lively
The British Airways Rose Garden is the place to be on a match day if you’re looking for a pre- and post-match party atmosphere. With a live band station above one of the longest bars you’ll ever see playing all the classics and a plentiful supply of finger food from the urban-style food stations, you’re guaranteed to have a memorable experience watching England take on the Flying Fijians this Autumn.
But if you’re looking for something a bit more secluded and away from the crowds, the newly established Allianz Suite is the perfect place to mingle with your guests in a relaxed environment ahead of England’s clash against Argentina, complete with impeccable service and all the comforts of luxury hospitality.
Say you were there
A rugby hospitality experience with Keith Prowse at an England Test Match is one of the great moments in the annual sporting calendar – an opportunity not to be missed.
Not sure which experience is right for you? Try Keith Prowse’s new hospitality picker: a bespoke tool to match you with your perfect day, based on your preferences and party size. Try it out here.
For more information and to purchase your hospitality experience, visit the Keith Prowse website, contact their dedicated team on 0203 9363 228, or alternatively request a callback at a time that suits you here.
